Vice President, Marketing, Data Science and Consumer Insight
Jeune cadre du Québec
At La Presse, Geoffrey is responsible for reader acquisition, engagement and monetization. Specialized in digital transformation, he is recognized for his ability to successfully complete large-scale initiatives in demanding environments. He has worked for several years as a data-driven optimization consultant where he carried out various mandates ranging from auditing to implementation management.
He has a degree in computer science and has completed the alternative executive MBA program at Harvard Business School. He is involved in the Montreal business community through his role on the Board of Directors of the Breast Cancer Foundation, through the Marketing Committee of the Board of Directors of the Heart Institute Foundation and through various mentoring programs. He is also involved internationally in a philanthropic initiative to provide access to electricity for the remote provinces of Madagascar (Jirogasy).